Our group of babies’ and children’s fashion brands accepts trend-consciousness and eco-friendliness as a primary focus to everything we do. We blend four fundamental perspectives when it comes to designing fashion for the little ones.
These are absolute comfort, perfect sustainability, immaculate appearance, and ultimate price-quality balance, available in different pricing segments.

Eco-Consciousness & Sustainability

As mixed fabrics are hard to impossible to recycle, we’ve decided to use alternatives.
We ensure that the products of our brands are readily recyclable, thus reducing textile waste, sparing tons of natural resources, and showing responsibility both towards our planet and towards the future of our children.

Regardless of the pricing segment, our multi-brand apparel goes gently on Earth, and it does it as a fundamental principle.

We are continually upgrading our knowledge base, production plants, and supply chain management in order to stay relevant to the latest sustainability standards in the textile industry.

Children’s Safety

All of our fabrics are OEKO-TEX® certified for safety and quality, meaning that they are tested and do not contain substances harmful to human health.
The certification also affirms that the production process adheres to all legal regulations and good practices, while the products and processes of the manufacturer are as environmentally friendly as possible.

We use only 100% natural fabrics, apply zero chemicals throughout their processing, and finish their appearance with safe, water-based textile dyes.
Add the gentle, minimalistic seams and the well-thought designs – what you get is perfection.

Our Products & Style Essentials

We offer babies’ and kids’ fashion that aims to satisfy the needs of different customers – from the high-enders to the casual fashion connoisseurs.
Our clothing, underwear, shoes, accessories, and bed linen stand out with modern design, style, and artistry.

We do not buy and resell; instead, we prefer to create.
What’s more – we do not simply cater to our customers’ desires in the world of fashion, but we strive to inspire them.

Taken together, PIPPO&PEPPA, PIPPO&PEPPA everyday organic, X & Y, and P & P classic form our journey towards smart kids’ fashion – catering to the modern urban lifestyle and the finest comfort achieved for the most reasonable price.
A journey we’d love to share with children and parents worldwide!

Our Mission

We believe that parents no longer have to choose: neither between premium quality and reasonable price nor between their children’s comfort and the future of our planet.
Our mission is to prove that you can have it all – with no compromises and no regrets. Good for the health, good for the appearance, good for your budget, good for the Earth.

We believe that sustainability and responsible production are not strictly reserved for luxury brands. Instead, we aim to normalize doing your best without skyrocketing prices and pivoting philosophy into marketing.

Long story short: we are inspired to inspire!
To bring sustainability into the mass market, promote equity with no speculations, and deliver stunning designs to make growth fun and exciting!

Our Quality Control Process

Our special quality control department monitors all incoming materials, manufacturing processes, and final products alike, thus helping us stick to our promise and deliver only state-of-the-art fabrics, textures, prints, and product series for babies and children.

We continually implement the concepts of convenience, affordability, and eco-friendliness throughout our brands, thus broadening the spectrum of green-collar practices in the world of kids’ fashion – be it luxury or mass market.

In everything we do, we are guided by a firm belief that helping children feel good and grow healthy is the best investment in the future. So, we do it wholeheartedly – without sparing effort on the way!